Willett, J. F., Rodgers S., Stemmle, J. (in press). Seeking the public health angle in Missouri newspaper coverage of the opioid crisis. Newspaper Research Journal.

Zhang, W., Tsou, T.-H., Rodgers, S., & Willett, J. F. (2024). Comparing personalization strategies in social network advertising: The role of impression motivation in persuasion outcomes. Journal of Interactive Advertising. Advance online publication. https://doi.org/10.1080/15252019.2024.2337057

Carite, S., Willett, J. F., & Rodgers, S. (2024, April 8-12). Exploring the meaning and role of patient stories in health care marketing [Poster presentation]. Show Me Research Week 2024, Columbia, Missouri, United States. https://gregoryscholars.missouri.edu/research/2024-spring-research

Bazigian, O., & Rodgers, S. (2023, December 7). How friendly and accommodating are Mizzou’s facilities to transgender & gender non-conforming people? [Poster presentation]. Fall Research Day 2023, Columbia, Missouri, United States. https://gregoryscholars.missouri.edu/research/2023-fall-research

Gonzalez, N., Belobrovkina, E., & Rodgers, S. (2023, December 7). Photovoice as an educational supplement in middle school and high school curriculum [Poster presentation]. Fall Research Day 2023, Columbia, Missouri, United States. https://gregoryscholars.missouri.edu/research/2023-fall-research

Zhang, W., Rodgers, S., Tsou, T.-H., & Belobrovkina, E. (2023). Fighting cancer “like a girl” and taking it “like a man”: Examining gender stereotypes in online breast and prostate cancer PSAs. Advertising & Society Quarterly 24(2),  https://doi.org/10.1353/asr.2023.a905727

Belobrovkina, E., & Rodgers, S. (2023). COVID-19 public service advertisements through the prism of goal-framing theory. Journal of Current Issues & Research in Advertising, 44(4), 497–516. https://doi.org/10.1080/10641734.2023.2218456

Bazigian, O., & Rodgers, S. (2023, April 18-20). Toxic masculinity of hip hop music culture [Poster presentation]. Show Me Research Week 2023, Columbia, Missouri, United States. https://gregoryscholars.missouri.edu/research/2023-spring-research

Carite, S., Willett, J. F., & Rodgers, S. (2023, April 18-20). Understanding the public’s knowledge and trust of health advertising [Poster presentation]. Show Me Research Week 2023, Columbia, Missouri, United States. https://gregoryscholars.missouri.edu/research/2023-spring-research

Deshpande, K., Tsou, T.-H., & Rodgers, S. (2023, April 18-20). Use of augmented reality and storytelling by brands to enhance experience and connect with consumers [Poster presentation]. Show Me Research Week 2023, Columbia, Missouri, United States. https://gregoryscholars.missouri.edu/research/2023-spring-research

Enrooth, C., Willett, J. F., & Rodgers, S. (2023, April 18-20). Seeking the public health angle in Missouri newspaper coverage of the opioid crisis [Poster presentation]. Show Me Research Week 2023, Columbia, Missouri, United States. https://gregoryscholars.missouri.edu/research/2023-spring-research

Gonzalez, N., Belobrovkina, E., & Rodgers, S. (2023, April 18-20). Public service announcements against domestic violence: Should we do more? [Poster presentation]. Show Me Research Week 2023, Columbia, Missouri, United States. https://gregoryscholars.missouri.edu/research/2023-spring-research

Nickerson, D., & Rodgers, S. (2023, April 18-20). An exploration of consumer attitudes toward brands’ diversity and inclusion initiatives [Poster presentation]. Show Me Research Week 2023, Columbia, Missouri, United States. https://gregoryscholars.missouri.edu/research/2023-spring-research

Rodgers, S., & Belobrovkina, E. (2022). Using photovoice research for advertising theory. Journal of Current Issues & Research in Advertising, 43(2), 137–154. https://doi.org/10.1080/10641734.2021.1945981

Rodgers, S., Wang, Z., & Schultz, J. C. (2020). A scale to measure science communication training effectiveness. Science Communication, 42(1), 90–111. https://doi.org/10.1177/1075547020903057